About Hoi An Soul

Hoi An Soul is a leather handbags and accessories brand that was born in Hoi An, Vietnam.

Making high-quality products and focusing on customers' experience, Hoi An Soul quickly became a brand that would count and shine.

Inspired by the beauty and charm of Hoi An, we design accessories that blend simplicity with character.

Meet Hang - The Founder

Hang was born in Da Nang and studied in Norway before coming back to Vietnam and deciding to settle in Hoi An.

She was raised by an artistic family and always valued quality and craftsmanship. Enriched by her experiences and her roots, she decided to open her first store and workshop in Hoi An in 2020.

The first years were not easy, but Hang is not the kind of person to let adversity stop her. After struggling to keep her employees busy and the store running despite everything that was happening at the time, she finally reached modest success, and things began to improve.

She is now still designing, supervising the handmade production, and visiting every store on a daily basis, making sure every detail is perfect.

Our Story

Founded in 2020 in Hoi An, a UNESCO-protected small town in Vietnam, Hoi An Soul had a tough beginning with the worldwide pandemic and the halt of almost all tourism.

At first, Hoi An Soul was an art gallery showcasing photographs from local artists and organizing events to promote local art. But since most public events were canceled, Hang, the founder, decided it was the right time to pivot to producing leather handbags to ship to customers as e-commerce was flourishing at the time.

With a small team of three people, they worked relentlessly to keep the business afloat. When the situation improved and tourists came back, their efforts were rewarded by the praise of their customers.

Proudly Made in Vietnam

Vietnam often has the reputation of being a place where production costs are low and the quality might not be as good as in other countries. Our goal from the beginning was to prove those ideas wrong and focus on quality and small-batch production.

We are proud to be Vietnamese, and we aim to show the world that quality is not about the origin of people doing it but about the passion and attention to detail.

This is why we work by hand and offer all the members of the team the best working conditions possible. This is part of our DNA.

The Artisan Workshop

This sometimes messy workshop, filled with the noise of hammering, cutting, and the silence of sewing, is what constitutes the heart of our brand.

Run by Tuan, this atelier is also a living place where we meet to drink tea or eat noodles while the new creation is introduced to Hang during our monthly meeting, where we discuss techniques and what leather we will use for the new designs.

This is not a quiet place, and the noise is mixed with vibrations, literally, as the hammer hits the metal. But this is a place where you can find happiness and love for craftsmanship.

Community

We believe that a brand needs roots to grow, and our roots are the community where we were born, Hoi An. This is why we value the community, participate in its life, and work to improve it.

Our most important part is our community. We would not have been successful without its help, and this is why we think it’s so important to give back.

Our Leather

We only use the best quality leather. Our leather is imported from Italy because of its superior quality. We use exclusively full-grain leather, and it is carefully selected and inspected every time. Members of our team are dedicated to picking the best part of the leather hide and inspect every inch of it to make sure it is flawless.