Vietnam is changing — and fast.
In a sweeping nationwide effort, the Vietnamese government has begun cracking down on counterfeit goods like never before. From bustling markets in Hanoi to tourist hotspots like Ho Chi Minh City and Da Nang, thousands of kiosks have shut down due to raids targeting fake luxury items, including imitation Rolex watches, knockoff Prada bags, and counterfeit leather goods (Reuters, VietnamNet).
Prime Minister Pham Minh Chinh has ordered a special task force to eliminate smuggling and the sale of counterfeit products, emphasizing transparency and trust in the Vietnamese market (VnEconomy). The message is clear: fake is over. The era of genuine quality is here.
What This Means for You — and for Us
At Hoi An Soul, we welcome this shift with open arms. For years, Vietnam has been a hub of skilled craftsmanship hidden in the shadows of counterfeit markets. Now, authentic creators like us finally have the spotlight we deserve.
Our handmade leather bags are crafted from high-quality cowhide, sourced from Italy and Vietnam, and made by artisans who treat leather like an art form. Each stitch, cut, and polish is done by hand — no mass production, no compromise. With the government’s support for original products, it's now safer than ever for consumers around the world to discover the real Vietnam.
Why It Matters
This isn’t just about legality. It’s about trust.
When tourists or international buyers see a “Made in Vietnam” label, they can now feel confident they’re buying something real — something honest. According to VietnamPlus, the crackdown is not only protecting intellectual property but also creating “new opportunities for genuine products to reach broader markets.”
For emerging luxury brands like ours, this is a turning point. We’re not hiding behind global names. We’re standing proudly beside them — with real bags, real leather, and real value.
Stand with Real
In a world flooded with fakes, it takes courage to choose authenticity. It’s not just about what you carry — it’s about what you stand for.
When you wear a Hoi An Soul bag, you’re not just making a fashion choice. You’re making a statement: I choose quality. I support real craftsmanship. I believe in the new Vietnam.
Let the others chase logos. We’re here for the soul.